Sunday, May 5, 2013

What Boomers Do not buy a car?

Pickup Ford F Series is a common car sellers new consumer middle of 2011, although fuel-efficient imports showed the biggest growth in sales this year.

Analysis of the figures Edmunds.com auto industry analyst with aggregate data for SecondAct.com hottest selling vehicle in 2011 for people aged 45 and over.

The findings contradict the conclusions analysts' several years ago that the baby Boomers become empty nesters, they spend their extra income on luxury cars and kind of flashy sports cars they coveted their young. Instead, faced with rising fuel prices, the economic crisis shrunk their eggs in the nest and the need to continue to work (and to help adult children who can not find a job), Boomers Many seem to be rethinking their priorities.

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"We see a trend of 45-plus buyers move towards affordable cars more fuel efficient to import such as the Toyota Yaris, Nissan Versa and Kia Forte," said Edmunds.com senior analyst with market intelligence Kerdmanee Art. "This is a major shift from the usual pattern they bought a large domestic sedan."

Top sellers

While small, the full import of wide-efficient growth, not all Boomers are willing to give their old favorites. When Edmunds analyst precious vehicle overall look on to consumers 45 and older, they found some familiar names are at the top of the list, even if they do not sell as well in the past.

List

Type of Cars / Trucks

# Sale from January - August 2011

1.

Ford F Series pickup line: pick who has been there since 1948, almost as long as the oldest Boomers.

122 005

2.

Chevrolet Silverado

103 476

3.

Toyota Camry

99,895

4.

Honda Accord

90,444

5.

Honda CR-V

86,188

6.

Hyundai Sonata

82,250

7.

Honda Civic

81,026

8.

Chevrolet Equinox

75,352

9.

Ford Escape

73,919

10.

Ford Fusion

69,325

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Growth Trends

Changing market is reflected in the list of Edmunds.com 's of the car showed the most growth in sales of buyers 45 and older between January 2010 and August 2011.

List

Type of Cars / Trucks

Increase% during 2010

1.

Toyota Yaris

19.1

2.

Toyota Corolla

12.0

3.

Nissan Versa

11.0

4.

VW Tiguan

10.9

5.

Nissan Xterra

10.7

6.

Kia Forte

10.7

7.

Toyota RAV4

2:10

8.

VW CC

9.7

9.

Honda Fit

9.5

10.

BMW 3 Series

9.5

General Market

And although taste Boomers' are changing, they are like a large segment of the population that they are still part of the market for large luxury sedan and SUV class. Here is a list of 2011 vehicles with the highest percentage of the total purchases made through 45-and-older consumers.

List

Type of Cars / Trucks

% The number of purchases made by ppl 45 +

1.

Buick Lucerne

88.7

2.

Toyota Avalon

88.7

3.

Lincoln MKZ

87.0

4.

Buick LaCrosse

85.3

5.

Chevrolet Impala

84.0

6.

Lexus ES

83.9

7.

Lincoln MKX

82.4

8.

Ford Ranger

81.8

9.

Cadillac CTS

80.5

10.

Cadillac SRX

79.6

Walk Through

Edmunds also data on the vehicles with the lowest percentage of their total sales come from adults 45 and older. Here is the Honda Odyssey minivan, the proportion Toyota, Sienna, close behind. Other middled-aged car buyers avoid the Nissan Pathfinder, a very large sample, more-than-truck-SUV cars that appeal to car buyers in the early 2000s before the rise in gas prices. Also, vehicles with reduced year-on-year in the largest percentage of sales in the 45-and-overs are the Ford Explorer, a medium-sized sport peaked in popularity in the 1990's.

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